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Four Tools for Overwhelmed Nonprofit Marketers

Posted by admin on September 29, 2012 in Marketing Communications |

Are you overwhelmed . . . with too much work, too many decisions, too many channels to manage, too many people to reach. Making Your Job Less Overwhelming Here are four tools that will help you get organized, manage your workload, and communicate more clearly with others, all of which will go a long way […]

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What’s the difference between Journalism and Blogging?

Posted by admin on September 27, 2012 in Uncategorized |

Original Article Written By Dan Redding at Smashing Magazine CNN.com delivers journalism. Your cousin’s homemade Twilight fan fiction site, on the other hand, is a blog. However, somewhere in between lies a hotly debated grey area. So can blogs be journalism? According to NYU journalism professor Jay Rosen, “They can be, sometimes.”  How can you […]

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Tools for Working Remotely

Posted by admin on September 25, 2012 in Uncategorized |

While the concept of working remotely isn’t new, the tools to facilitate it have grown over the last few years. Substitute Conference Calls with Online Video Chats Instead of  hearing only your remote team’s voices, enhance your conference calls with video chat so you can see them and experience a more engaging conversation. Skype and […]

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Indesign Trick to Increase Productivity : Adding Cell Padding

Posted by admin on September 20, 2012 in Uncategorized |

Anyone who has streamlined over to print design from web design probably gets frustrated that InDesign doesn’t offer tables with the same padding options that HTML does. But that doesn’t mean you can’t trick your tables a little to mimic the same kind of padding you’d get in the web world. To mimic web-table cell […]

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How to improve the SEO for your website

Posted by admin on September 13, 2012 in Uncategorized |

Below is a list of things you can do to improve the SEO for your website: Claim your profile and upload pictures. Go to the follow links and register your company: Google Places Bing Local Yahoo Local Google Local Ask City CitySearch (data on this site feeds Ask.com and Bing) Yelp (data on this site […]

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4 ways to make your website more appealing

Posted by admin on September 11, 2012 in Information Design, Uncategorized |

One-sided conversations are seldom interesting. Why? Because nobody wants to listen to some guy ramble on about his high school football days or his new sports car. They want to have a conversation. The same is true for marketing. If your website is all about “me, me, me,” you will bore visitors. On the other […]

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Is Your Marketing Plan Outdated?

Posted by admin on September 6, 2012 in Social Media |

If you consistently struggle to drive traffic to your website or simply cannot pinpoin why your website is not as dynamic as your anticipated, it might be time to revisit your marketing communications plan. Are you satisfied with the number of people that visit your website? Are you satisfied with your search engine ranking? Are […]

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8 ways to put your website to the test

Posted by admin on September 4, 2012 in Information Design |

Your website is the “storefront” of your business (even if you have a literal storefront, too). Your website needs to attract customers and keep them coming back for more. So pull up your website and ask yourself a few questions: 1. Where do your eyes go first? You only have a few seconds to capture […]

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