Leave Freestyling to the Rappers and Lyricists

Posted by admin on October 29, 2012 in Small Business Tips |

Whether you are still presenting your products “face-to-face,” or have embraced the benefits of webinars it’s critical to use a selling script. Every time you approach a prospect or customer, you should be prepared with a powerful and proven marketing script. Practiced presentation massively outperforms one that’s simply delivered off the cuff. Yes, whether you’re […]


A Blog is Not the Solution for Everything

Posted by admin on October 25, 2012 in Small Business Tips |

There are some functions a blog simply won’t serve. Here are several marketing functions that can’t be blogged, no matter how hard you try: A direct-response program. While it’s okay to discuss various aspects of your business, as they relate to the topic at hand, beware the slippery slope to overt sales pitches. An alternative […]


Practical Social Media Tips

Posted by admin on October 23, 2012 in Social Media |

Here are a handful of his tips that illustrate that point: Don’t plagiarize your identity; find what’s unique about you and share it honestly. Work hard to ensure that your branding is consistent online and offline. Express gratitude. Be consistent and committed. Make sure to add value in your communications. Don’t fear negative feedback; instead, […]


5 Tips for Following-up the Right Way

Posted by admin on October 18, 2012 in Small Business Tips |

Chances are, there is little doubt in your mind about the importance of follow-up in your marketing…you just need a few tips to get moving in the right direction. Here are a few things to keep in mind as you put your follow-up procedures in place. 1. Follow up immediately. If a prospect expresses interest […]


Accelerating Fundraising through Social Media

Posted by admin on October 16, 2012 in Uncategorized |

There hasn’t been much cause for celebration at many nonprofits lately. The public has been distracted by the faltering economy, volunteers have been hard to find, and donor databases have dried up. One bright spot is using social media as a low cost fundraising tool. Organizations that are testing social media strategies are realizing how […]


You’re STILL not on twitter?!

Posted by admin on October 11, 2012 in Uncategorized |

Here are some twitter tips and tricks to convince you to join!! 3 ways your organization can use Twitter : Build a base of followers! Use tools like search.twitter.com to find people tweeting about topics relevant to your business or organization. Reach out to them! Follow them and start a (real, transparent) conversation! Customer service! […]


At-a-glance branding guidelines

Posted by admin on October 8, 2012 in Uncategorized |

Six Top Branding Guidelines that can help you stand out in the crowd: Focus on the #1 product or service that you provide Get a short, clear tagline that tells your customer exactly what you do Be consistent with your branding – don’t change it because YOU get bored, it’s all about the customer Show […]


Make Your Website Dynamic

Posted by admin on October 4, 2012 in Uncategorized |

Did you know…the average adult spends up to 3 hours a day more on the Internet than they spend watching television.These are your prospects! But only if you have a website that draws them in. I’m sure you already have a website, but have you taken that website to the next level? Most viewers will […]


20 Ideas for Posts to Help You Create a Well-Rounded Corporate Blog

Posted by admin on October 2, 2012 in Social Media |

Here is a list of 20 ideas sure to help get everyone’s blogging fingers typing: Your company’s elevator pitch. Most companies have a 30-60-second pitch. Quickly explain via a blog post who you are and why you are in business. Interview with industry experts. Identify a key industry expert, and email him or her 5-7 […]

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