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Leave Freestyling to the Rappers and Lyricists

Posted by admin on October 29, 2012 in Small Business Tips |

Whether you are still presenting your products “face-to-face,” or have embraced the benefits of webinars it’s critical to use a selling script. Every time you approach a prospect or customer, you should be prepared with a powerful and proven marketing script. Practiced presentation massively outperforms one that’s simply delivered off the cuff. Yes, whether you’re […]

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A Blog is Not the Solution for Everything

Posted by admin on October 25, 2012 in Small Business Tips |

There are some functions a blog simply won’t serve. Here are several marketing functions that can’t be blogged, no matter how hard you try: A direct-response program. While it’s okay to discuss various aspects of your business, as they relate to the topic at hand, beware the slippery slope to overt sales pitches. An alternative […]

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5 Tips for Following-up the Right Way

Posted by admin on October 18, 2012 in Small Business Tips |

Chances are, there is little doubt in your mind about the importance of follow-up in your marketing…you just need a few tips to get moving in the right direction. Here are a few things to keep in mind as you put your follow-up procedures in place. 1. Follow up immediately. If a prospect expresses interest […]

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5 tips to create an effective newsletter

Posted by admin on April 18, 2011 in Small Business Tips |

Newsletters can be a powerful weapon in your marketing arsenal. They help to create trust, build brand recognition, and establish you as the expert. Here are a few tips to help you take your newsletters to the next level. 1. Know your readers. Although your newsletter should promote your business, its primary function is to […]

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What to look for in a freelancer

Posted by admin on July 28, 2010 in Small Business Tips |

Style Even an adaptable writer isn’t going to be good at writing everything. Some writers are more technical, while other writers excel at humor. Be sure to find a writer with the right style. PortfolioA freelancer with any kind of experience should have a solid portfolio. Examine samples thoroughly. References Unless the freelancer is just […]

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3 reasons why you should hire a freelancer

Posted by admin on June 21, 2010 in Small Business Tips |

To promote your business If you’re a business owner, you need marketing communications materials that convince people to buy your products or services. To save time Maybe you can write your own ads, articles, newsletters, and web content; but you don’t have the time or inclination. For ease and freedom You don’t have to worry […]

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How to get what you want from a freelancer

Posted by admin on January 4, 2010 in Small Business Tips |

The first step is to know what you want. The second step is to clearly communicate what you want to the freelancer. If you don’t have a clear idea of what you want, the freelancer isn’t going to know either. No matter how good the freelancer is, you won’t be satisfied with anything he produces. […]

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