How Much Are Facebook Fans Really Worth?

Posted by admin on November 7, 2012 in Social Media |

As brands and businesses of all kinds invest time and money in  attracting fans for their Facebook pages, a sinking question has begun to set in: Is there any ROI (return on investment) for building up your Facebook presence? Besides stroking the ego of the CEO or head of marketing, how much is a Facebook […]


Practical Social Media Tips

Posted by admin on October 23, 2012 in Social Media |

Here are a handful of his tips that illustrate that point: Don’t plagiarize your identity; find what’s unique about you and share it honestly. Work hard to ensure that your branding is consistent online and offline. Express gratitude. Be consistent and committed. Make sure to add value in your communications. Don’t fear negative feedback; instead, […]


20 Ideas for Posts to Help You Create a Well-Rounded Corporate Blog

Posted by admin on October 2, 2012 in Social Media |

Here is a list of 20 ideas sure to help get everyone’s blogging fingers typing: Your company’s elevator pitch. Most companies have a 30-60-second pitch. Quickly explain via a blog post who you are and why you are in business. Interview with industry experts. Identify a key industry expert, and email him or her 5-7 […]


Is Your Marketing Plan Outdated?

Posted by admin on September 6, 2012 in Social Media |

If you consistently struggle to drive traffic to your website or simply cannot pinpoin why your website is not as dynamic as your anticipated, it might be time to revisit your marketing communications plan. Are you satisfied with the number of people that visit your website? Are you satisfied with your search engine ranking? Are […]

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Is Your Social Media Paying Off?

Posted by admin on September 18, 2011 in Social Media |

One of the most exciting aspects of digital marketing is its measurability. But just because you can measure your digital marketing does not always mean it is easy to know if your efforts are paying off. Unfortunately there is no single “silver bullet” metric to measure the impact of all digital marketing in a single […]


Are You Getting Twitter Right?

Posted by admin on May 18, 2011 in Social Media |

Are You Getting Twitter Right? “Building a brand through social strategies doesn’t happen overnight,” writes Maria Pergolino at Marketo’s blog, “it requires a sustained commitment using effective strategies for engagement and relationship building.” Even as Twitter celebrates its fifth anniversary, however, many businesses still get it wrong. Here are a few of Pergolino’s tips for […]


5 Easy Steps to Protect Your Facebook Account

Posted by admin on November 18, 2010 in Social Media |

There are plenty of things Facebook users, and others, can do to protect their personal information online. Consumer Reports recommends: Use privacy controls. Consumer Reports found that one in five adult Facebook users don’t use privacy controls. Whenever Facebook gives you a choice, set the information to be visible only to your friends. Otherwise your […]

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