Four Tools for Overwhelmed Nonprofit Marketers

Posted by admin on September 29, 2012 in Marketing Communications |
Are you overwhelmed . . . with too much work, too many decisions, too many channels to manage, too many people to reach.

Making Your Job Less Overwhelming

Here are four tools that will help you get organized, manage your workload, and communicate more clearly with others, all of which will go a long way toward helping you feel less overwhelmed.

1. The Marketing Bank

Your Marketing Bank is the single place where you keep all of your marketing stuff — especially the stuff that you are frequently asked to give to others, like your logos, or your boilerplate text, or the latest stats on this or that. Lots of different kinds of files belong in your marketing bank.

2. The Editorial Calendar

Editorial calendars help you see the content you need to create over the next several days, week, and months, depending on how you use them. You can create them by channel (e.g., a calendar for your newsletter and another for Facebook), by audience (e.g., how we’ll communicate with parents this month, versus communicating with teachers), or by program (e.g., so you see how different programs are included throughout your communications channels).

3. Editorial and Design Style Guides

Do you reinvent the wheel each time you create a new publication? Are you constantly making the same kinds of edits to drafts by others? Is your “look” an inconsistent mess? It’s time for some style guides.

4. A Personal System for Keeping Track of Everything

Kivi have yet to find the single perfect tool for keeping track of everything, but she does feel like she has a pretty good handle on her schedule, her to-dos, her delegation of work to her assistant, her content creation schedule, which blogs she want to track, etc. Here’s how she does it.

You care about your organization. Don’t burn out. Take the time to make your workload less overwhelming by using these tools.

By Kivi Miller \ Full Article Here

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