The definition of SEO really depends on who you ask, but ultimately it’s a set of methodologies that make it easier for search engines to find, index, categorize, and rank web content. To further simply the definition, SEO impacts whether or not your potential clients can find you on the web and your ranking position on Google and other search engines.
Acronyms work great for me so here is a “K-I-L-L-E-R” approach to conceptualize SEO:
K- Keyword Research
Using the right keywords is key! Although keyword research is a tedious, agonizing, and BORING process it’s critical to building the foundation for a successful SEO campaign.
I – Implementation (of Keyword Research)
It’s not just about the right keywords. It’s about using them strategically.
L – Linking
Google is looking for authoritative websites with relevant affiliations. Link wisely because your relationships matter.
L – Linkerati
The Linkerati (masters or the Internet universe) are those people that are active in the online community. Building a network of “Linkerati” is essential to a profitable SEO campaign.
E – Everyday Language
Content is key. Users are most engaged by content that is relevant and easy to digest. Web copy must be conversational.
R – Results
When used properly measurement tools can tell us a lot about users. The key to successful web measurement is to understand why things are happening rather than what is happening. Analytics should be about customer behavior not numbers.
I’m looking forward to digging in and sharing everything that I learn about SEO. Whether you are a beginner or an expert join in on the discussion.