There are some functions a blog simply won’t serve. Here are several marketing functions that can’t be blogged, no matter how hard you try:
- A direct-response program. While it’s okay to discuss various aspects of your business, as they relate to the topic at hand, beware the slippery slope to overt sales pitches.
- An alternative to email marketing. In a similar way, resist the urge to use a blog as channel for messages that belong in your email program.
- A press release. As an official announcement from your company to the media, a press release speaks in the formal, third person voice—and hampers dialogue in the casual atmosphere of a blog.