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A Blog is Not the Solution for Everything

Posted by admin on October 25, 2012 in Small Business Tips |

There are some functions a blog simply won’t serve. Here are several marketing functions that can’t be blogged, no matter how hard you try:

  • A direct-response program. While it’s okay to discuss various aspects of your business, as they relate to the topic at hand, beware the slippery slope to overt sales pitches.
  • An alternative to email marketing. In a similar way, resist the urge to use a blog as channel for messages that belong in your email program.
  • A press release. As an official announcement from your company to the media, a press release speaks in the formal, third person voice—and hampers dialogue in the casual atmosphere of a blog.

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