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20 Ideas for Posts to Help You Create a Well-Rounded Corporate Blog

Posted by admin on October 2, 2012 in Social Media |

Here is a list of 20 ideas sure to help get everyone’s blogging fingers typing:

  1. Your company’s elevator pitch. Most companies have a 30-60-second pitch. Quickly explain via a blog post who you are and why you are in business.
  2. Interview with industry experts. Identify a key industry expert, and email him or her 5-7 questions; you can later use the answers to form a Q&A blog post.
  3. Interview with a customer. Has one of your customers ever emailed you with feedback about your product or service? Interview that customer about his or her experience, and make a blog post out if it.
  4. Interview with a partner. Send along 5-7 questions for your partner to answer, and turn it into a Q&A-style post.
  5. Interview with the CEO. Interview your CEO on an industry hot topic or about upcoming news for your company.
  6. Meet and greet with the management teams. Interview your CEO on a casual level so that your audience can really get to know key people in your company.
  7. Share your viewpoint on hot industry topics. Express your unique viewpoints rather than regurgitating what everyone else is saying.
  8. Discuss your company’s mission. Explain why you are in business.
  9. Address your company’s vision. Explain what your company hopes to become in five or 10 years.
  10. Share your company’s values. Explain the guiding principles by which you conduct business.
  11. Give a history or a timeline of your company.
  12. Identify your company’s “one word.” Is there one word that best describes your company? Some call this a dumbwaiter pitch.
  13. Reveal your aspirations. Write down your mission, vision, values, and priorities as a company in an all-encompassing post.
  14. Write an overview of your products and/or services. Just be sure to explain how your products or services provide value to your customers.
  15. Map out your company’s competitive positioning. Explain how your company compares with competitors.
  16. Post a case study showcasing your customers’ success stories. Share a few stories on how you helped your customers achieve their goals.
  17. Share written testimonials. Copy and paste all of your testimonials into a digestible blog post. Later, your sales team will be able to send it to prospects.
  18. Repurpose content. Turn successful written content (blogs, whitepapers, eBooks) into a shorter, more digestible blog post.
  19. Ask someone to write a guest post. Ask others to do the work for you entirely! If people have expressed interest in contributing to your blog, take them up on the offer as long as they promise to write about something relevant to your audience.
  20. List common mistakes. People generally don’t like to fail, so any blog that shares insight on avoiding failure typically gets a lot of traffic.

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